Localization Strategies for Global E-Business Hardcover
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This book provides a comprehensive, n-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Ecomy'.
Localization Strategies for Global E-Business - AbeBooks - Nitish Singh:
It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies. Additional Product Features Author s.
He has extensively researched and taught in the area of global e-commerce and has published more than 35 papers in peer-reviewed academic journals. Show More Show Less.
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A must read for all serious students of strategy. This is an excellent textbook that manages to translate the latest strategy knowledge into a form and language that is accessible to students and practitioners alike. A refreshing alternative to the traditional, economics-based strategy textbook! This is an accessible and wide-ranging text that makes good use of examples.
I particularly like the last chapter on the 'Futures of Strategic Management' which provides a useful bridge from established theories to today's context.
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Emma Wilson, final year Business and Management student. Aston University. Konstantinos Pitsakis. Lecturer in Strategic Management, Kingston University.
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